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Friday, March 15, 2013

TV commercials Analysis



The ad I chose to analyze is trying to sell the famous "Doritos", the commercial is set a man's house, but it also shows the neighborhood where he lives in, and where he buys something essential to the ad. There are not many people or animals in the commercial, we have the protagonist, a man who sold a Goat to the protagonist, and the Goat. The ad shows the Doritos at all time, it also shows a architectural model which the protagonist is working on, a picture of the protagonist and a Goat 4 Sale sign.

The ad begins with the protagonist taking a walk while eating some Doritos, something got his attention, it is a man sitting on a chair with a sign that says he is selling the goat next to him, which is also eating Doritos. The protagonist seems happy and surprised about this, and decides to buy the goat. The next scene places him and the goat in the kitchen, both eating Doritos. We can see a great difference between the protagonist emotions now and when the ad just started. At the beginning he didn't seem so happy, like something or someone was missing in his life, but when he is eating and spending time with the goat he looks very happy. 
The next scene is when the man is showing the goat where all the Doritos in the house are, for both of them.
Later the protagonist is working, while the goat is chewing the doritos very loud, which seems to annoy the protagonist, we later see the protagonist trying to sleep, but is annoyed again with the constant noise the goat is doing while chewing. We skip to a scene where the goat is yelling, and the reason is because there are no Doritos.
The goat immediately breaks a picture and the architectural model the protagonist was working on. The goat decides to go find the protagonist, and he is with all the Doritos inside a room writing Goat 4 Sale. The commercial ends with the goat closing the door of the room full with Doritos, in a way showing that the protagonist will be punished. With this we go back to the man selling the goat in the first place, which is wearing a orthopaedic neck, and has a pair of crutches next to him. This tries to tell us that the goat doesn't matter who is its owner, it only cares that the owner is feeding him Doritos.

The audience for the ad is almost everyone, as it is a type of food, it can be for anyone, but if i had to pick some age, i would say teenagers, because they are the ones who like eating chips and food like that. I believe the ad is trying to tell you that you must care that you have Doritos. The sound effects of this ad change the meaning, the music is the same, but in one part the music is interrupted  in a way that something is wrong, then a dramatic sound at the ending, to show something bad is going to happen. The ad doesn't have any celebrity, just a regular man who lives by himself. I don't think the ad is breaking any law, in the US, the  Federal Trade Comission is in charge of the policies and laws of advertisement, its very difficult that the ad broke any law because it was the winning ad of the super bowl.