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Sunday, April 14, 2013

Thursday, April 4, 2013

Advertising

“Advertising is everywhere you look, whether it is in the newspaper you pick up daily or on that billboard you see while driving down the highway. Some people may say that they are not in fact influenced by the advertising that is thrown at them each day, and that they do not fall into it, but everyone does.”

This text is telling us that it doesn't matter where you look, there will always be advertising there, it is always present, and I think this is true. Maybe we don't notice that the advertisements are there, but it's because we are used to seeing them every day, And it's not that we don't notice them because they don't call our attention, it's just that seeing the ad doesn't make it any more special because of we are used to seeing them, but you are still influenced by them in many ways. For example, if you see some red plastic chairs, or a red sunshade or even a red truck, you will probably think its from Coca-Cola, and it is because you are influenced by them, you are used to seeing so many ads of Coca-Cola so that every time you see something red you will think of the product. The advertising may appeal to an emotion and you will be influenced and may not notice it, you may think we are all different, and we think different, but in some cases, a color, a shape, or a phrase, triggers the same emotion in every one of us. Ads can also change how we see people who we don't really know, we may stereotype them from a previous advertisement we saw.