Presenter:
Welcome ladies and gentlemen to the documentary you have been waiting the whole
week, the documentary that is going to inform you how it actually started, how
it all began and how it ended to be so successful. Not only you know what I am
talking about, you also use it every day to either talk to friends or just see
what’s up with their life. Today we will go through the history of Facebook,
and the big question we have all asked ourselves at least one, how did some
college kids manage to create what is now the most accessed website in the
internet.
It
all started 9 years ago, the night of February 4th 2004. It was that
night when Mark Zuckerberg created a simple website, a website whose membership
was limited by the founders to other Harvard students. Within days it was
expanded to other colleges near the area, but today anyone who is at least 13
years old can become a member.
Today
almost anyone can create a website, with all the tutorials and explanations
online it became something very easy to do. So why is it that Facebook is
consider so special, well, in my opinion it is the unique idea of creating an
online personal profile, where you list everything about you that you want
other people to know. You can chat with your friends and family, catch up with
them, you can upload pictures so that your friends can see what you are up to,
you can comment pictures that your friends uploaded, you can even check who’s
birthday it is in case you forgot. Facebook gives us access to an online social
life, not only for kids but also adults, who want to contact old friends of
their childhood.
Facebook
got famous not much a while ago since it was launched; Facebook did not use
much money in advertisement by the time, many of the popular pages use some
advertisement to get peoples attention, but this is not the case. For one
reason, people just accessed the website and created their online profile, and
since then, started adding friends and inviting others. It probably has
happened to you that sometimes you receive an advertising email, almost like a
spam that tells you to visit their page and everything. But this is not what
happened with Facebook, you didn’t receive spam emails to join the page, what
happened is that you received actual emails from your friends, invitations from
them for you to join the site and catch up with them. Someone had a Facebook
profile and told their friends, those friends told their friends until a point
where almost everyone who has access to a computer and Internet has a Facebook
profile. Even the president of the United States has a page, the army,
celebrities; all have the same need to share what they are doing, contact their
fans for example.
Something
very peculiar about Facebook is that the creators didn’t look for places to advertise
their website, the people who wanted to advertise looked for Facebook, and
advertised their stuff on Facebook. The media also had Facebook pages, and as
they want to communicate with their audience to hear their opinions, or to
answer questions they shared their Facebook page to the audience, and as they
shared it even more people knew about the page. It was something that just
happened, like a real online social world. Facebook was something special, the
need of communication through a much easier way was exactly what everyone
wanted. Getting even to a point where Facebook has video calls. It literally
propagated like a virus, one person had a Facebook and at the next day 20
friends of him had a Facebook profile.
To
have a closer look, we have a short interview with the creator, Mark
Zuckerberg.
Presenter:
Welcome Mark
Mark:
Hello, thank you for having me here.
Presenter:
Don’t worry about that. So, Mark, tell us how you started Facebook.
Mark:
You could say everything started with facemash
Presenter:
What is facemash?
Mark:
Facemash is a website I created on night; I was a bit drunk with some friends
and we though of an idea. The idea was to put the pictures of two girls and
vote for them, to see who is hotter. But why would people join, you can search
for hot girls at any part of the Internet, what is special about this one is
that it was based on girls we knew, or lived next door. Imagine a community
where everyone is someone you know. It attracts more people to it.
Presenter:
What happened after creating the website?
Mark:
We started sending invitations to friends, and those friends send it to their
friends, from there on it wasn’t much work what we had to do. We stop focusing
on advertising the page or sending it to people, and started working on what
Facebook had, the content of the page, the amount of things you could do, we
worked on it almost all day.
Presenter:
It was great talking to you mark
Mark:
you too
Rationale:
I decided to write a documentary screenplay because you can include almost
everything in it, as seen in previous documentaries they have a good amount of
information about the subject and they also include short interviews with
people related to the subject. All this creates in the audience a wide
understanding. After knowing what type of text I wanted to write I just needed
to know what to write about. I had some ideas, everything related with
advertising or media, and then I thought of Facebook. Why Facebook? Well its
something we all use every day, we use it to many things, maybe talk to some
friends, find something out about them, congratulate them on a special day. And
as many people, it catches my attention on how Facebook got so famous, as I,
personally never saw any advertisement of Facebook. The audience on this documentary
would be any one who has any interest in Facebook, maybe users of Facebook, who
like the idea, or as its part history of Facebook, maybe someone who wants to
know how it all started, or maybe how it got so famous. The relation with this
topic and what we have seen in class is media and advertising, how Facebook
used advertisement and how did the media react to Facebook.